After a decade of research, six years of operation, and thousands of hours of recorded running data. One thing has become very clear to us. Runners are exceptionally unique. Different techniques, diverse body shapes, varied philosophies, and endless product options and combinations.

Every biomechanical analysis we undertake shows us the millions of possible variations that make up every individual runner. Highlighting not just just how different we are from each other but also, how much we change over time as individuals.

Each run we complete is never the same as the one before, and we are never the same runner. So what is truly the most important component of running? The training regime? The movement philosophy? The latest equipment?

We believe it should start with simply a better understanding of yourself, of your own exceptionally unique Running Identity.